Shoppers Drug Mart Centralizes Multi-language Customer Experiences With Agility
Shoppers Drug Mart Corporation is a large Canadian pharmacy chain based in Toronto, Ontario with 1300+ stores operating under its name. Since they were involved in both flu and COVID-19 vaccines, Agility enabled the pharmacy to support content editor workflows, modernizing their operations so they could manage locales in both English and French, all in one Agility instance.
A Platform That Couldn't Keep Up With Shopper's Success
As Canada’s largest pharmacy chain, its website receives thousands of visitors daily. Having over two million content pieces in its database while supporting two different languages, Shoppers Drug Mart was buckling under the weight of its own success. Their previous platform couldn’t support their operations. Therefore, they needed a new CMS capable of handling the increasing customer demands.
A Platform That Could Handle Large Ecommerce Roll-outs
Shoppers Drug Mart is the biggest pharmacy in Canada. As such, they receive thousands of visitors every day. Their traffic is directed towards a catalog with millions of products. As a result, Shoppers required an agile CMS capable of publishing and editing content faster.
With the help of Agility, Shoppers was able to roll out COVID-19-related content, quickly. Since they were involved in both flu and COVID-19 vaccines, Agility enabled the pharmacy to support content editor workflows, modernizing their operations so they could manage locales in both English and French, all in one Agility instance.
Before Agility
Shoppers Drug Mart’s website was struggling to deliver content quickly enough to remain relevant. This inability to deliver content was also reflected in their lack of multi-language support. Non-English speakers had a difficult time finding content.
Here’s a summary of Shoppers’ pain points before implementing Agility:
- Vast amount of images to manage and update
- Slow website loading speeds
- Unplanned downtime
- Inability to scale
A Multilingual Content Hub for Shoppers Drug Mart
With Agility, Shoppers Drug Mart now manages its websites from one instance. The company saves time by reusing components, sharing content and code to launch its solutions faster. Agility enabled the pharmacy chain to build a solid foundation that can be expanded to multiple websites in different languages from one centralized location.
